Marketing Archives - ��

Business Relationship Management

Kurniawan Antonius — Wed, 15 Jan 2020 17:08:51 +0000

Relationship Management provides students with theoretical knowledge and practical skills in building business relationships and the technologies associated with marketing, such as Customer Relationship Management (CRM) tools and software. Prerequisite: MKTG101G or HOS175G. Spring/Fall semesters

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Advertising

Kurniawan Antonius — Wed, 15 Jan 2020 17:08:38 +0000

This course will cover the development, planning, implementation, and evaluation of an advertising campaign. A primary focus will be on the development and planning of creative and media strategies. Also examined will be the dynamic changes taking place with regard to electronic media and advertising’s role in the marketing of products, goods, and services. Prerequisite: MKTG101G.

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Sales and Sales Management

Kurniawan Antonius — Wed, 15 Jan 2020 17:08:38 +0000

This course will focus on the dynamic changes taking place in sales and sales management. Critical areas of sales organizations will be examined: building long-term relationships with customers; creating sales organizations that are more nimble and adaptive to the changing customer base; gaining greater job ownership and commitment from sales personnel; shifting sales management style from commanding to coaching; leveraging available technology for sales success; and better integrating salesperson performance to incorporate the full range of activities and outcomes relevant within sales jobs today. Case method will be employed. Prerequisite: MKTG101G. Spring/Fall semesters

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International Marketing

Kurniawan Antonius — Wed, 15 Jan 2020 17:08:36 +0000

This course analyzes the decision-making process in marketing products, goods, and services internationally. The focus will be on the design of international marketing strategies (identification of potential markets, and product, price, promotion, and distribution decisions) within the global constraints of a particular cultural, economic and political setting. Prerequisite: MKTG101G.

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Principles of Marketing

Kurniawan Antonius — Wed, 15 Jan 2020 17:08:23 +0000

This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. Subjects covered include consumer behavior, market research and target markets, supply chains, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.